What is SEO?

You would have surely heard of the buzzword SEO (Search Engine Optimization) and that it is crucial to brand building. But what exactly does SEO mean, and how does it affect your website? Let us discuss elaborately.

What is SEO?

“Search engine optimization” is what SEO stands for. It involves making changes to your website to boost traffic from search engines like Google, Microsoft Bing, and others anytime users look for: products that you sell, services that you offer, and the information on subjects and topics you are knowledgeable about or have experience with. Your chances of being discovered and visited increase with the visibility of your pages in search results.

Advantage of doing SEO (Search Engine Optimization)

Visibility

In simple terms, SEO builds website awareness and improve visibility. It helps drive traffic to your website and, in turn, increase sales and number of visitors. With SEO, your website is ranked higher on the search engine result page (SERP), and it builds trust and interest among your customers.

With great SEO tactics, your website gets ranked higher. It increases the visibility of your brand and sales—your final goal! Almost all web users base their decisions on researching the first SERP and not the remaining pages. So, it is vital to have your website ranked high by the search engines.

Getting to the number 1 spot on a Google search page gets you about 30% of clicks. Another strategy is the Featured Snippet, where content from the landing page on your blog gets showcased in response to a user’s query. Featured Snippet is a sure-shot way to increase clicks organically.

Page Authority

A higher page authority (PA) rating helps build credibility and trustworthiness. Search engines look for PA ratings to increase the rankings on a SERP. With valuable, relevant, and high-quality content on your website, you can have a PA rating of 1 to 100. It also increases due to external links from creditable sources.

Customer Experience

Serving the best customer experience is what it is all about. Customers today want valuable information swiftly. Page loads should not take more than 3 seconds on average. Another good point is to make your website responsive. It helps customers check and interact with your website through laptop, mobile, or desktop.

Now you know why Search Engine Optimization is so important for brand building.

Let us look at it closely and understand its features.

Keywords

Keywords are words or phrases that customers use to search for items on the web. As brands, you need to use these keywords to engage with your customers. Choosing the right keywords and their placement in your content is crucial.

The length of your keywords will also play a role in selecting the right ones. Short and long keywords are a perfect combination to have in your content. Always try and add local keywords as it increases traffic to your website. Another way to maximize SEO is by placing keywords in your URLs, titles, and so forth.

Selecting Keywords

Primary: 

This is the highest priority keyword that reflects the main topic.

Secondary:

Choose two keywords that mirror volume and relevance.

Tertiary:

Choose up to six keywords that may be low on ranking but still offer value

Content

Content is King! It is a way to engage with your customers or prospects is to have intriguing and knowledgeable content on your website. You can start a blog that has articles related to your brand category.

Customers looking for specific information may find your blog on a search engine list. So, keep your blog articles informative and up-to-date. A point to note—a blog shouldn’t be a place to sell your products. Customers who have read articles from your blog and found them valuable will purchase items from your site. So, it is a win–win situation for you.

Blogs are not the only way to push content. You can drive traffic using videos, listicles, social media posts, website content, infographics, and so on. The key is to create relevant and informative content for the audience. Attractive graphics and videos help in building interest among customers. These are also highly shareable, another feature that increases brand awareness.

Search Engine Marketing

Even with all your efforts at organic marketing strategies, it does help to have paid marketing at times. SEM tactics like Google AdWords, pay-per-click (PPC), social media ads, and so forth, are ways to increase traffic.

SEM is a good choice, especially if you do not want to delve too deep into understanding the market and trends. SEM strategies research market trends and analysis to narrow down the target audience for you. All you need to do is create a campaign specific to your brand. With performance indicators like Cost-per-click (CPC), and so on, your brand gets highlighted in the search engine result page (SERP) with velocity.

There is a lot to know about SEO. A little help will go a long way in making your brand famous. At AppsComp, we guide you on the right SEO strategies for your business. Our team of developers has extensive experience in website building and implementation with SEO.

So, drop in a line at [email protected] or contact us @ +91 78457 40014 and we will help boost your business.