One of the most widely recommended content management tools is WordPress. Before we understand what WordPress is and how it works, let’s look at some statistics.

Figures say it all

• According to W3Tech 2022, 43.2% of all websites on the internet use WordPress – that’s two out of every five websites!
• Since 2011, there has been a 12% increase in the usage of WordPress.
• Among the Content Management System websites, WordPress has a 65.2% share. All other CMS have market shares of less than 7%.
• WordPress powers over 36% of the top (based on traffic) one million websites.

Now that you realize WordPress is a powerful CMS let’s understand why.

What is WordPress?

WordPress is a Content Management System (CMS) that creates and manages websites, blogs, portals, eCommerce stores, etc. The first reason for its popularity is there is no coding involved. You can create and edit the content on your website without any coding knowledge. WordPress lets you create content with images and videos while being able to customize the layout and other functionalities.

What are WordPress.com and WordPress.org?

WordPress has two versions – WordPress.com uses WordPress software to host blogs and websites. The .org platform is an open-source downloadable from the official website that you can install on a server.

Features of WordPress

User-friendly: WordPress has a user-friendly dashboard – one of the reasons for its immense popularity. Using the dashboard, you can easily manage content on your website and edit and preview it. Choose from the many templates that WordPress offers that are perfect for different types of business websites.

Customize: WordPress gives you the power to fully customize the content and functionality of your website while making the experience unique. Build business websites, blogs, or e-Commerce stores. Since WordPress is open-source, the abundance of contributors helps make website functionality superior. You are sure to find the correct solution for your problem always.

Plug-ins: WordPress has a fantastic list of plug-ins to suit every need. Just scroll through the various plug-ins for different categories. Another feature is integration. As most businesses already have some software applications running on their systems, WordPress makes it easy to integrate with the online system. It also has plug-ins for creating an e-store to help bring in more sales and revenue.

SEO-friendly: The need of the hour is customer engagement and satisfaction. You need to optimize the content on your website, including the links and images to interact with your customer. Search engines like Google and Bing look for keywords in your website’s content to list it on the SERP. It increases your website’s ranking on a search engine page and pulls more customers to your store. WordPress is SEO friendly with built-in SEO tools. Yoast SEO is the most popular of the SEO plug-ins used by builders.

Get your website: WordPress gives you ownership of your website, including all the files, database, theme files, etc. It is a great feature as you can shift to another hosting platform or sell your website to anyone.

WordPress Community: WordPress is open-source, and the many contributors to the community help it stay popular. New plug-ins and themes designed by the contributors add to the functionality of your website. Any problem is solvable with the help of the community.

Security: Safety is crucial in an online environment. Any online transaction or exchange of information online must be secure. Customers will only buy products from genuine websites having all security parameters. WordPress comes with built-in plug-ins for payment gateways, keeping your transactions safe. It builds a dynamic website giving customers multiple payment options.

Mobile-ready: Mobile apps are the second-best tool for any enterprise. With a mobile platform used by all customers worldwide, you stand a chance to interact with your potential clients. You can reply to queries on the go, publish a post, or update your site right from your mobile device effortlessly. Being 100% mobile responsive, you are able to reach customers quicker and increase sales.

Implementing WordPress for your business

Every business today has a presence in the online world. To create your business website it is good to get in touch with a software provider. They analyze your products and processes and customize the right solution for your business. It is tedious to check all the available plug-ins and create an interactive website or blog personally. So, outsourcing this job to a software provider is the right way forward.

We at AppsComp, have years of experience creating unique websites for our clients. We include the best-suited plug-ins for your business needs to build a robust system.

Drop us a line at hello@appscomp.com, and we will get in touch with you.