You may think emails are outdated but think again. It is a one-stop solution to many of your marketing problems.
Getting to know your customer is vital for the success of your business. As your business grows exponentially, it gives rise to numerous local and global consumers who need to be satisfied equally.
Emails help you stay in touch with your customers and prospects. It gives you a chance to build relationships, showcase your brand, reveal product launches, close deals, etc.
Digital marketers use email subscriptions to build a customer base. It helps increase traffic to your website, blog, and social media channels. Promotions through emails should not feel invasive. So, how do digital marketers increase online subscriptions without being pushy?
Here are a few things you can do to get email subscribers for your brand:
Landing Page: A simple yet highly effective landing page does wonders to increase sales and subscriptions. The landing page needs to give your customers something to look forward to. It may be discounts on products, exclusive offers, first-come priority offers, etc.
Keep it simple: No prospect wants to answer many questions in a survey or subscription form. Keep it simple with just the basics - name and email address. It is highly likely for prospects to leave out filling out forms with too many questions.
Free but High-Value: Prospects will be interested in freebies only when they serve a purpose. So, create a freebie that ticks most of the boxes. Understand your target audience, research their wants, and create freebies that will excite and intrigue you. A well-planned email subscription leads to an increase in the number of subscribers. Your choice of freebies can include webinars, podcasts, coupons, whitepapers, product samples, etc.
Opt-In Form: The placement of your opt-in form is crucial. A simple design with minimal input values is perfect to attract your prospects. Place the form in a strategic place on your blog or website. The halfway mark of your page is usually the right place to add the opt-in form.
Call-to-Action: Another popular choice among email marketers is the use of Call-to-Action (CTA) buttons. It is placed strategically on blogs or websites to entice the customers to click on the link and enroll in the email subscription. Make the CTA an interesting option for your prospects by giving them offers and exclusive deals on clicking.
These are some of the ways to increase your email subscriber list. The next step is to create content in each email worth the reader's time.
Apart from introducing discounts, deals, and freebies, choose to create engaging, educational content relevant to the target audience.
A good practice is to add an Opt-out option for subscribers. Here you can choose to let the subscriber opt-out without citing reasons or create a simple form with drop-down options for reasons. It helps you get an idea about subscriber trends. You can analyze this data and make changes to your email marketing strategies.
Metrics are a way to analyze user trends. It gives you an insight into the consumer's minds and an opportunity for you to refine your methods. Use these metrics to your advantage always.
The wealth of information gathered through these metrics translates into better product development, branding style, competitive prices, etc.
Here are some Email Marketing Metrics to consider:
Click-through rate: This is an important metric that gives you a clear idea of the number of subscribers interested in your content or product.
CTA Conversion rate: The Call-to-Action button is used specifically to get prospects to convert into customers. It shows you how many have actually converted to customers by clicking the CTA button.
Subscription growth: This is an indication of the increase in subscriber count. A reduction in the number means you need to analyze your content and subscriber list.
AppsComp's digital marketing team
Figuring out the right digital marketing team to ensure your brand gets highlighted online requires some amount of research. Several software service companies promise a whole lot of benefits. It may seem daunting to choose the right one.
AppsComp is a premier software and services company with over five years of experience. We specialize in Email Marketing to promote your products and increase your brand awareness. With a talented team that understands our client's needs and delivers the right product always, we have over 30 satisfied clients on board. We have experience in providing digital marketing services to various clients in different sectors.
So, get in touch with us at email@example.com, and we will help you achieve success.