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Social Media Marketing with Odoo

Social media is a powerhouse of information. It is a good idea to use it to expand your business. Enterprises are using social media to facilitate sales and boost their customer base.

Handling social media is not an easy task, though. It takes a chunk of your time to create posts, schedule posts, upload images, engage with potential customers, etc. So, managing your business's social media presence requires help.

Odoo is an open-source platform with integrated modules to help a business succeed. Right from Finance, Sales, Inventory, Websites, Human Resources to Marketing, Odoo has several modules that seamlessly integrate to give your business the right edge.

The Marketing modules of Odoo take care of Social Media Marketing, Email Marketing, SMS Marketing, Events, and Surveys. You can use these to help your business increase its brand awareness and bring in more customers.

Social Media Marketing involves showcasing your brand on social media platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest, etc. These are sites where your potential customers are looking for information. It's the right place to know the latest trends and research what customers want. This information is crucial to the success of any business, as you can innovate and be the first to satisfy your customers' needs.

Let's look at how Odoo can help you with Social Media Marketing - something that is taking the world by storm.

Post handling:

Your business posts help you increase brand awareness and connect you with customers. Creating engaging posts is crucial. Keeping it short and sweet is another way to build interest. Another essential factor you must master is uploading posts on social media. For a small business, the right amount is two posts per week, and it can go up to a post every day for larger organizations.

So, handling this amount of information is not easy. Odoo's Social Media tool helps you keep track of your posts and social media accounts. You can send posts directly to your social media accounts. It also lets you schedule posts for a later time.


Odoo provides a streamlined dashboard for all your social media posts. Add a feed to the dashboard and monitor your social media accounts from a single location. It is easy to gain insights and work with the information to better your content.

Push notifications & Live Chat:

Regularly interacting with your customers is required to gain loyalty and trust. The content that you put forward must be engaging and intriguing. With Odoo's Social Marketing module, a list of visitors to your website is available. Use this information to send push notifications to convey messages, offers, or other information. They are short and to-the-point messages that attract the attention of the customer. If intrigued, the customer clicks on the link, and you can engage with them further.

Live Chat is a fantastic way of engaging with customers and answering queries immediately. The feature lets you keep track of your interaction with your customers. Replying to questions makes customers happy and increases their trust in your brand. Live Chats do increase conversion rate by about 40%, so using this feature is a good idea.

Create campaigns:

With Odoo's Social Marketing module, it is easy to create social media campaigns for spreading awareness and sending messages. You can fully integrate your campaigns like social media posts, push notifications, SMS and emails. The module also gives you analytical results in the form of the number of clicks, leads, sales, and revenue generated. You can use this to better your advertisement campaigns and increase sales.

Increase revenue:

Social media campaigns are not only brand awareness programs but also earn revenues. Each click on a link can turn into a paying customer. The Social Marketing module lets you track each click that originated from a post. It tells you how many leads you received and what revenue you generated from these leads. So, wisely choosing your social media campaigns will help increase sales and revenue with little effort.

Now that you know how Odoo's Social Marketing module helps you boost your business, it's time to get started on it.

It's good to get in touch with a software provider to implement your ideas. There are various extensions and integrated modules in Odoo that can increase your business. Understanding each of these requires time and effort. A software provider will guide you through the process effortlessly.

We at AppsComp, have implemented Odoo for various clients and helped them build their online presence. So, give us a call or email us at hello@appscomp.com, and we will get back to you.